THE IMPACTS OF COUNTRY-OF-ORIGIN, PRODUCT INVOLVEMENT, AND PRODUCT FAMILIARITY ON PRODUCT EVALUATION
نویسندگان
چکیده
منابع مشابه
Country-of-origin Effects on Product Evaluations
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a Department of Journalism, College of Letters and Science, The University of Wisconsin at Oshkosh, 800 Algoma Boulevard, Oshkosh, WI 54901, United States b Department of Industrial Psychology, College of Social Science, Kwangwoon University, 447-1 Wolgye-Dong, Nowon-Gu, Seoul, Republic of Korea c Department of Advertising, College of Communication, The University of Texas at Austin, CMA 7.142 ...
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ژورنال
عنوان ژورنال: Journal of Indonesian Economy and Business
سال: 2015
ISSN: 2338-5847,0215-2487
DOI: 10.22146/jieb.v29i2.6207